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Case study Autocentum Mapro

Complex Digital Support for the new car dealership

Client: Autocentrum Mapro, s.r.o.

Assignment

Autocentrum MAPRO is a new car dealership that prides itself on an individual approach to customers and quality cars presentation. For their growth, they needed modern websites that would not only reflect their values, but also simplified the vehicle management and presentation process. Our task was to create a solution that would cover all aspects of their digital needs - from technical support to innovative features that will increase the attractiveness of their offer.

Complex analysis and first steps

At the beginning we focused on identifying key problems and their immediate solution:

Domain ownership

During the analysis, we found that the domain was not correctly converted to the client, which can cause major complications. We ensured the transfer of ownership and the correct settings so that the domain is fully under the client control.

Problems with emails

Communication with customers complicated undelivered emails. We identified errors in SPF and DKIM records, repaired them and tested the whole system to make everything work reliably. To make the work with emails as effective as possible, we also advised the client Em Client, which offers a clear interface and advanced functions. We configured the email client, set the accounts and trained the client in its use.

Localization on maps

Profiles on Google Maps and a list of maps contained incorrect information about the position of the showroom. We updated the pins and added accurate data to make the car dealership easy to trace.

Web development and implementation of functions

After solving the technical foundations, we started to develop the web to match the client's visual and operational needs. We have prepared a detailed pricing and schedule and then together we created the content and structure of the web. In the meantime, we published a temporary page containing key information and contacts so that the dealership does not lose online presence during the development of the main site.

Main site

Efficiently managing cars

The client emphasized that the system corresponds to their established workflows. We have implemented an intuitive interface that makes it easy to enter cars with minimal time and exertion. This approach facilitated adaptation and ensured a smooth transition to a new system.

Attractive design and user experience

We designed the site so that it is not only clear but also visually attractive. Texts, graphic elements and the overall layout were tailored to emphasize the premium character of the Mapro Autocentre Services.

360 ° Cars Presentation

During the discussions on the presentation of vehicles, the client showed an interest in the possibility of 360 ° videos, with which we helped him in several steps.

We chose and purchased a device with the best price/performance ratio for creating 360 ° records.
We performed the test shooting and sent demonstrations.
We trained the client how to work with the new device.

Thanks to 360 ° videos, the client can now offer his potential customers detailed virtual car inspections. This element not only increased the interest of visitors to the web, but also contributed to better building confidence and improved the overall experience of the online presentation.

Comprehensive support

Our cooperation has exceeded the framework of web creation. We helped the client to manage technical problems, optimize the email system and provide digital infrastructure management. We gave the client a reliable background and long -term support that it can use at any time.

Conclusion

Cooperation with Mapro Autocentre was an opportunity to show our ability to link technical solutions with practical and strategic support. The client appreciated not only the resulting website, but also our willingness to find answers to all challenges, from technical details to innovations in the presentation of cars.

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