How we modernized Apetitonline.cz and saved editors hours of work per week

This is exactly what we tackled in collaboration with BurdaMedia Extra on the redesign of apetitonline.cz.

Assignment:

• implementing the new design provided by the client
• significantly simplifying the admin panel so editors can manage content without developers
• retaining the Drupal CMS
• improving search relevance

Results:

• a more modern design and improved user experience
• the editorial team can independently handle most content updates
• increased traffic and user engagement
• higher revenue from advertising spaces
• SEO optimization improvements for both users and browsers, ensuring faster loading times, better indexing, and higher visibility in search engines
• leveraging our experience with editorial websites, we designed an intuitive admin interface that significantly streamlined the editorial team's daily workflow

The redesign preserved the strong points of the original site while pushing the solution forward – benefiting both editors and users.